You will learn how to:
…and much more.
Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
Elevate the role of marketing within your organization and make a bigger impact with your programs.
Stand out in the eyes of the customer by aligning to what they value.
Develop a culture that understands what it takes to tune into customers and constantly strive to differentiate.
This pragmatic book deals with an age-old problem of how to give customers something of stand-out value that they are prepared to pay for. I commend it to you.
A must read for sales and marketing leaders who want to develop the talent to set their organization apart.
Offers invaluable advice, based on credible research, about how your marketing and sales professionals excel now and into the future.
Today customers are overwhelmed with information to help them make choices. You MUST read this book to find out how to help your organization swim away from this Sea of sameness!
“Equips sales and marketing professionals with the capabilities to stand out.
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